Volume.2, Issue.III, March 2023
| 1 | Paper Title | Digital Marketing Using Artificial Intelligence | 
| Author’s Name | Ritik Chadha, BBA student, Department of Management, Galgotias University, Greater Noida (U.P) | |
| Page no. | 01 - 04 | |
| Doi | PSR-2303001 | |
| 2 | Paper Title | Research Paper on The Coca-Cola Company's training and development effectiveness | 
| Author’s Name | Tejaswini Mandapati, BBA student, Department of Management, Galgotias University, Greater Noida (U.P) | |
| Page no. | 05 - 08 | |
| Doi | PSR-2303002 | |
| 3 | Paper Title | Impact Of Social Media Marketing On Brand Awareness, Brand Image And Brand Loyalty | 
| Author’s Name | Vaibhav Singh, BBA student, Department of Management, Galgotias University, Greater Noida (U.P) | |
| Page no. | 09 - 12 | |
| Doi | PSR-2303003 | |
| 4 | Paper Title | A Study Of Financial Ratios Of Selective Bank Stocks | 
| Author’s Name | Prince Rathi, BBA student, Department of Management, Galgotias University, Greater Noida (U.P) | |
| Page no. | 13 - 20 | |
| Doi | PSR-2303004 | |
| 5 
 
 
 | Paper Title | |
| Author's Name | Jino Paikada, BBA student, Department of Management, Galgotias University, Greater Noida (U.P) | |
| Page no. | 21 - 24 | |
| Paper id | PSR-2303005 | |
| 6 
 
 
 | Paper Title | |
| Author"s Name | Priyam Singh, BBA student, Department of Management, Galgotias University, Greater Noida (U.P) | |
| Page no. | 25 - 29 | |
| Paper id | PSR-2303006 | |
| 7 
 
 
 | Paper Title | |
| Author’s Name | Sneha Shukla, BBA student, Department of Management, Galgotias University, Greater Noida (U.P) | |
| Page no. | 49 - 53 | |
| Paper id | PSR-2303007 | |
| 8 
 
 
 | Paper Title | |
| Author’s Name | Vivek Chaudhary, BBA student, Department of Management, Galgotias University, Greater Noida (U.P) | |
| Page no. | 30 - 32 | |
| Paper id | PSR-2303008 | |
| 9 
 
 
 | Paper Title | A study on work :- The impact of influencer marketing on consumer purchase decisions | 
| Author’s Name | Shubham Garg, BBA student, Department of Management, Galgotias University, Greater Noida (U.P) | |
| Page no. | 33 - 36 | |
| Paper id | PSR-2303009 | |
| 10 | Paper Title | A Study On Exploring The Impact Of Celebrity Endorsements On Consumer Buying Behavior | 
| 
 | Author’s Name | Jitesh Sangwan, BBA student, Department of Management, Galgotias University, Greater Noida (U.P) | 
| 
 | Page no. | 37 - 41 | 
| 
 | Paper id | PSR-2303010 | 
| 11 
 
 
 | Paper Title | |
| Author's Name | Shashwat Parmar, BBA student, Department of Management, Galgotias University, Greater Noida (U.P) | |
| Page no. | 42 - 48 | |
| Paper id | PSR-2303011 | |
| 12 
 
 
 | Paper Title | “Study On The Impact Of Electric Vehicles On The Roads In India” | 
| Author's Name | Mr. Amritanshu Ranjan, BBA student, Department of Management, Galgotias University, Greater Noida | |
| Page no. | 54 - 58 | |
| Paper id | ||
| 13 
 
 
 | Paper Title | |
| Author's Name | Mr. Tushar Jaiswal, BBA student, Department of Management, Galgotias University, Greater Noida | |
| Page no. | 59 - 65 | |
| Paper id | ||
| 14 
 
 
 | Paper Title | “Research Paper On “Fundamental Analysis And Equity Valuation Of Dabur” | 
| Author's Name | Mr Pratham Swarup Shukla, BBA student, Department of Management, Galgotias University, Greater Noida, Uttar Pradesh | |
| Page no. | 66 - 70 | |
| Paper id | PSR-2303014 | |
| 15 
 
 
 | Paper Title | “Research Paper On Use Of Social Media For Recruitment Process” | 
| Author's Name | Ms. Sonakshi Verma, BBA student, Department of Management, Galgotias University, Greater Noida, Uttar Pradesh | |
| Page no. | 71 - 78 | |
| Paper id | PSR-2303015 | |
| 16 
 
 
 | Paper Title | “The Most Effective Social Media Techniques to Increase Customer Engagement” | 
| Author's Name | Mr. Yash Tripathi, BBA student Department of Management, Galgotias University, Greater Noida,(U.P) Mentor Name – Miss. Jagriti Gupta Department of Management, Galgotias University, Greater Noida | |
| Page no. | 79 - 81 | |
| Paper id | PSR-2303016 | |
| 17 
 
 
 | Paper Title | "A Study Based On Behaviour And Satisfaction Of Customers To Towards Online Shopping" | 
| Author's Name | Mr. Abhishek Pandey, BBA student Department of Management, Galgotias University, Greater Noida,(U.P) | |
| Page no. | 82 - 86 | |
| Paper id | PSR-2303017 | |
| 18 
 
 
 | Paper Title | |
| Author's Name | Mr. Garvit Gupta, BBA student Department of Management, Galgotias University, Greater Noida (U.P) | |
| Page no. | 87 - 90 | |
| Paper id | PSR-2303018 | 
 
                    		