Volume.2, Issue.III, March 2023

1

Paper Title

Digital Marketing Using Artificial Intelligence

Author’s Name

Ritik Chadha, BBA student, Department of Management, Galgotias University, Greater Noida (U.P)

Page no.

01 - 04

Doi

PSR-2303001

2

Paper Title

Research Paper on The Coca-Cola Company's training and development effectiveness

Author’s Name

Tejaswini Mandapati, BBA student, Department of Management, Galgotias University, Greater Noida (U.P)

Page no.

05 - 08

Doi

PSR-2303002

3

Paper Title

Impact Of Social Media Marketing On Brand Awareness, Brand Image And Brand Loyalty

Author’s Name

Vaibhav Singh, BBA student, Department of Management, Galgotias University, Greater Noida (U.P)

Page no.

09 - 12

Doi

PSR-2303003

4

Paper Title

A Study Of Financial Ratios Of Selective Bank Stocks

Author’s Name

Prince Rathi, BBA student, Department of Management, Galgotias University, Greater Noida (U.P)

Page no.

13 - 20

Doi

PSR-2303004

5

 

 

 

Paper Title

Emergence of Digital Marketing

Author's Name

Jino Paikada, BBA student, Department of Management, Galgotias University, Greater Noida (U.P)

Page no.

21 - 24

Paper id

PSR-2303005

 6


 

 

 

 Paper Title

 CUSTOMER SATISFACTION TOWARDS TATA MOTORS, LUCKNOW

Author"s Name

 Priyam Singh, BBA student, Department of Management, Galgotias University, Greater Noida (U.P)

Page no.

 25 - 29

Paper id

PSR-2303006

 7

 

 

 

Paper Title

 Recruitment and Selection Process in Tata Motors Limited

Author’s Name

 Sneha Shukla, BBA student, Department of Management, Galgotias University, Greater Noida (U.P)

Page no.

 49 - 53

Paper id

PSR-2303007

 8

 

 

 

Paper Title

 Marketing Strategies of Audi Lucknow

Author’s Name

Vivek Chaudhary, BBA student, Department of Management, Galgotias University, Greater Noida (U.P)

Page no.

 30 - 32

Paper id

 PSR-2303008

 9

 

 

 

Paper Title

 A study on work :- The impact of influencer marketing on consumer purchase decisions

Author’s Name

 Shubham Garg, BBA student, Department of Management, Galgotias University, Greater Noida (U.P)

Page no.

 33 - 36

Paper id

 PSR-2303009

 10

 Paper Title

 A Study On Exploring The Impact Of Celebrity Endorsements On Consumer Buying Behavior

 

 Author’s Name

 Jitesh Sangwan, BBA student, Department of Management, Galgotias University, Greater Noida (U.P)

 

 Page no.

 37 - 41

 

 Paper id

PSR-2303010

 11


 

 

 

 Paper Title

 Indian Women‘s Financial Literacy

Author's Name

Shashwat Parmar, BBA student, Department of Management, Galgotias University, Greater Noida (U.P)

Page no.

 42 - 48

Paper id

PSR-2303011

  12


 


 


 

Paper Title

“Study On The Impact Of Electric Vehicles On The Roads In India

Author's Name

Mr. Amritanshu Ranjan, BBA student, Department of Management, Galgotias University, Greater Noida 

Page no.

54 - 58

Paper id

PSR-23030012

13

 

 

 

Paper Title

A Study on Brand Promotion Strategy of Maruti Suzuki

Author's Name

Mr. Tushar Jaiswal, BBA student, Department of Management, Galgotias University, Greater Noida

Page no.

59 - 65

Paper id

PSR-2303013

14

 

 

 

Paper Title

“Research Paper On “Fundamental Analysis And Equity Valuation Of Dabur”

Author's Name

Mr Pratham Swarup ShuklaBBA student, Department of Management, Galgotias University, Greater Noida, Uttar Pradesh

Page no.

66 - 70

Paper id

PSR-2303014

15

 

 

 

Paper Title

“Research Paper On Use Of Social Media For Recruitment Process”

Author's Name

Ms. Sonakshi Verma, BBA student, Department of Management, Galgotias University, Greater Noida, Uttar Pradesh

Page no.

71 - 78

Paper id

PSR-2303015

16


 


 


 

Paper Title

 “The Most Effective Social Media Techniques to Increase Customer Engagement”

Author's Name

 Mr. Yash Tripathi, BBA student Department of Management, Galgotias University, Greater Noida,(U.P)

Mentor Name – Miss. Jagriti Gupta Department of Management, Galgotias University, Greater Noida 

Page no.

 79 - 81

Paper id

 PSR-2303016

 17


 


 


 

 Paper Title

 "A Study Based On Behaviour And Satisfaction Of Customers To Towards Online Shopping"

 Author's Name

 Mr. Abhishek Pandey,  BBA student Department of Management, Galgotias University, Greater Noida,(U.P)

 Page no.

 82 - 86

 Paper id

 PSR-2303017

18

 

 

 

Paper Title

"Consumer Behavior towards Online Shopping During COVID-19"

Author's Name

Mr. Garvit Gupta, BBA student Department of Management, Galgotias University, Greater Noida (U.P)

Page no.

87 - 90

Paper id

PSR-2303018