PSR-2203002
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Sl. No. |
Author’s Detail |
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Paper id |
PSR-2203002 (Click here to go to author’s page.) |
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Title of the paper |
Marketing in India is adapting to shifting consumer attitudes and behaviours |
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DOI (Digital Object Identifier) |
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Publisher Name |
Poonam Academic Research Foundation |
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Subject Area: |
Marketing Management |
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Author type |
Indian |
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7 |
Pubished in Volume |
Vol.1 |
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8 |
Issue |
Issue.I |
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9 |
Pages |
09 - 15 |
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10 |
Year |
2022 |
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11 |
E-ISSN Number |
2456 – 5563 |
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PDF Link |
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Abstract |
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The marketing environment is the interplay of internal and external forces that shape an organisation and its ability to reach and maintain its target audience. A shift in consumer outlook has resulted from a growing awareness of advertising's many facets. Client perspectives have shifted to prioritize a way of life. People are making sincere efforts to influence the public at large with the help of Marketing. Associations and businesses have taken note of this shift in consumer attitudes and are actively working to get a competitive advantage in the niche market. The present research provides showing context and analyses how consumers see advertising. |
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Keywords |
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: Environment, Customer Attributes, Ethics, Demographics, Behaviour |
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Citation (Poonam Shodh Rachna) |
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Sharma, N. K. & Yadav, G. P. (2022, July 0). “Marketing in India is adapting to shifting consumer attitudes and behaviours". PSR. https://poonamshodh.in/public/temp/709/8378d9344e05a583d7ea6b5a506a4ad8.pdf |
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